The New York Television Festival and Samsung have an interesting television pilot contest right now focused on second screen storytelling.
Second screen is additional television content offered on a smartphone, tablet, computer screen, or Smart TV that enhances the viewer’s experience. Sports broadcasts offer second screen for viewers to see different angles of plays as the show airs. Other television shows offer deleted scenes, extended scenes, different camera angles, etc. as their second screen content.
The first episode of Breaking Bad (a show I will be talking more about this week) employed a second screen application for smartphones and computers to be used as the show aired. At key moments, the app popped up with questions and brief bits of trivia about the scene. It was VH1's Pop Up Video on my iPhone. I kept up with it through the first two commercial breaks, but gave up on it as I just wanted to watch the show. Perhaps this type of second screen doesn’t work as well for scripted shows (especially for one as intense as Breaking Bad), but I can see how it might enhance a reality show contest, and provide more interactivity for the viewer.
Samsung’s contest requires filmmakers to make a 6-10 minute pilot with a 2-minute sample of second screen that adds an additional perspective or enhances the story. The winner receives $300,000 to develop their show.
Criteria from the website:
· An original short pilot or excerpt scene that is six (6) to ten (10) minutes in length
· One (1) piece of corresponding second screen content that is a maximum of two (2) minutes in length
· One (1) series treatment outlining the show concept and second screen extension opportunities that is a maximum of four (4) pages in length
· Signed Entry Packet
Submissions for the Samsung contest open August 6 and close at noon on September 24.